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Case Study: Brewing Success for The Chai House

About the Client

The Chai House is a cozy café in Pune known for handcrafted teas and a welcoming vibe. While their product was loved by customers, they struggled to stand out in Pune’s highly competitive café market.

 Challenges

• Low brand visibility in the local market

• Minimal social media presence and engagement

• Unsteady customer flow during off-peak hours

• No loyalty system for repeat customers

Our Approach

PRiTECH crafted a 360° digital growth strategy to boost visibility, attract new customers, and increase repeat visits.

1. Social Media Transformation

• Rebranded their Instagram & Facebook with clean, aesthetic visuals

• Created reels showcasing café ambience & signature teas

• Partnered with local micro-influencers to drive buzz

2. Hyperlocal Advertising

• Ran geo-targeted Facebook & Instagram ads for students & professionals

• Introduced first-visit offers (“Grab Your First Chai @ ₹49”)

3. SEO & Google Optimization

• Optimized Google My Business profile to rank for “Best Chai in Pune”

• Built keyword-rich content for local search dominance

4. Customer Loyalty & Retention

• Rolled out WhatsApp-based loyalty campaigns

• Deployed remarketing ads to bring customers back

Results in Just 90 Days

• ✅ 220% Increase in Footfall

• ✅ Instagram Growth: 700 → 5,600 followers

• ✅ 30% Month-over-Month Revenue Growth

• ✅ Google Maps Visibility +300%

• ✅ Strong repeat customer base via loyalty program